Press & Media

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Events

LEADING IN LOCAL: The National Impact

Join BIA/Kelsey in Atlanta May 7-9 for a unique event focused on the national-to-local media and marketing opportunity.

More than 50 of the most innovative companies on both the sell and buy side of local media will present on all the key areas of local, including search, geotargeting, digital agency sales and loyalty.

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Advisory Reports

BIA/Kelsey's U.S. Local Media Forecast 2013-2018 Mobile Edition [4/10/2014]

Developing the Card Linked Offer Industry: Cardlinx Conference Report from Las Vegas [4/23/2014]

Building a Modern SMB Marketing Machine: Inside the Development of Radius [4/15/2014]

LCM Wave 17 Spotlight: SMBs Using Video for Advertising [2/3/2014]

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BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.

Featured Research

Mobile and Location Based Advertising
Mike Boland and Tom Buono discuss noteworthy mobile activities. More details available on our 2014 mobile predictions and mobile ad forecast.

SMB & Consumer Research

Consumer Commerce Monitor™ (CCM) Hispanic Findings: Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. Nearly half (48.5 percent) of Hispanic consumers use mobile devices for local shopping, compared with 32 percent of non-Hispanics, and 42.5 percent report using their smartphones daily for local shopping.

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Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)

More findings

Available & Upcoming

Sponsored Research
The Internet Radio Revolution Has Arrived

Report examining how new business models are forming around platforms, services, audiences and advertisers to reinvent audio.

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WEBINAR: How Brands Must Avoid Message Fatigue Across Email, SMS and Push

Thursday, April 24 2pm Eastern
BIA/Kelsey’s Michael Boland to discuss what is resonating with mobile messages among consumers.

Register now  On-demand webinars
Sponsored Research
Achieving Big Customer Loyalty in a Small Business World

Report investigating why small businesses are shifting investments to customer retention versus customer acquisition.

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Investing in Radio Market Report
Investing In Radio – Market Report 1st Edition

Report profiling every Arbitron-rated market with market demographic and financial statistics, competitive and performance data, M&A information, and BIA/Kelsey's five-year projections for online and over-the-air revenue.

Learn more

Local Media Watch

Solfo Raises Money, Becomes 'Connectivity'  [4/24/2014] By Charles Laughlin

Microsoft’s Jorgensen: ‘We Are Building Our Muscles’ in Card Linked Space  [4/23/2014] By Peter Krasilovsky

'The Impact of Big Data on SMB Marketing': Briefing Excerpt  [4/23/2014] By Peter Krasilovsky

eBay Gets Into Wanted Ads Via Rewarder  [4/22/2014] By Peter Krasilovsky

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M&A Services

BIA/Kelsey offers investment banking services and private investments to companies in the media and entertainment, telecommunications, education, information services and business services sectors. Learn about BIA Capital and BIA Digital Partners.