BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
BIA Projects $165.7 Billion in 2023 for the Local Advertising Marketplace
BIA’s newly released 2023 U.S. Local Advertising Forecast estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, indicating flat year-over-year revenue expectations. However, removing political advertising revenue from the estimate, BIA projects $165.2 billion in total local advertising next year, a 4.8 percent increase in local advertising year-over-year.
“Never Ride a Rollercoaster Upside Down”: Reflections on Being an Entrepreneur with Jeff Smulyan
In this special podcast episode, BIA’s CEO, Tom Buono, sits down with legendary radio executive, Jeff Smulyan to discuss Jeff’s new book, “Never Ride a Rollercoaster Upside Down” that offers captivating insights into what it takes to be an entrepreneur through good and bad times.
Jeff and Tom also speak to the chaotic on/off love relationship Wall Street has had with the radio industry over the years and radios continuing value within local communities.
Top Recession-Proof Opportunities for 2023
As local sellers set budgets and make plans for next year, economic uncertainty is concerning. Look ahead to next year to identify recession-proof verticals.
Transaction Update for Television and Radio (Year-to-Date):