BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
BIA Projects $165.7 Billion in 2023 for the Local Advertising Marketplace
BIA’s newly released 2023 U.S. Local Advertising Forecast estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, indicating flat year-over-year revenue expectations. However, removing political advertising revenue from the estimate, BIA projects $165.2 billion in total local advertising next year, a 4.8 percent increase in local advertising year-over-year.
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“Never Ride a Rollercoaster Upside Down”: Reflections on Being an Entrepreneur with Jeff Smulyan
In this special podcast episode, BIA’s CEO, Tom Buono, sits down with legendary radio executive, Jeff Smulyan to discuss Jeff’s new book, “Never Ride a Rollercoaster Upside Down” that offers captivating insights into what it takes to be an entrepreneur through good and bad times.
Jeff and Tom also speak to the chaotic on/off love relationship Wall Street has had with the radio industry over the years and radios continuing value within local communities.
Top Recession-Proof Opportunities for 2023
As local sellers set budgets and make plans for next year, economic uncertainty is concerning. Look ahead to next year to identify recession-proof verticals.
- State of Media Sales Survey: Got 10 Minutes to Participate? February 3, 2023What is the state of media sales right now? The 12th annual State of Media Sales™ Survey, co-sponsored by SalesFuel and BIA, is going to find out with your help. And, once we have answers, we’ll host a webinar and share…
- Assessing the 2021 and 2022 Television and Radio Transaction Landscape January 31, 2023Looking at the last two years offers insights into the broadcast transaction landscape. Let’s start with television. The 2021 and 2022 television transaction landscape was marked by megadeals by Gray and Standard General. Total TV deal volume more than doubled…
- Economic Pulse: BIA’s Monthly Quicktake for January 2023 January 30, 2023Are we in a Recession? Are we headed for a recession? Did we just blink and miss one? Most importantly, does it even matter? All questions we address in this first issue of Economic Pulse, a new monthly blog I’ll…
- Tactics and Strategies to Grow 2023 TV Ad Revenue Topic of Webinar January 23, 2023Marketron’s 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA’s 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will…
Transaction Update for Television and Radio (Year-to-Date):