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Local media is one of the fastest moving industries of our time. At the center of this industry for over 25 years, BIA/Kelsey packages its unique and comprehensive experience into advisory services that offer insightful thought leadership, reliable analysis and industry-renowned local media forecasts.

The essential value of a CAS service to a client? A thorough understanding of what drives revenue and how to be (remain) successful.

On-Demand Webinar

Looking Ahead to a Year of Transition and Transformation for Local Media
Watch this webinar for a look ahead to the biggest trends and opportunities for 2012. Our analysts offered their picks and predictions for the developments, players and categories that will matter in 2012.

View Webinar Video | PDF of Slides


We offer six Continuous Advisory Services that cover the entire local media ecosystem. With each service, clients have ongoing direct access to our current research, full access to our vast library of proprietary data and reports, and one-on-one time with our analysts, a team of knowledgeable, globally recognized and trusted subject matter experts.

Clients put CASs to work for their businesses in a variety of ways:

  • Applying relevant data to business decisions
  • Using insights to guide specific business strategy
  • Networking with key players that align with your business goals
  • Utilizing financial expertise to identify or facilitate funding opportunities

Our CAS programs are as follows:

Interactive Local Media (ILM)
Authoritative Source of Market Intelligence on Local Search, Mobile Search, ERPM and Video

Recent ILM Reports [Archive]

Local Commerce Monitor Wave 15: Core Survey Highlights [1/26/2012]
Interactive Local Media: Analyst Picks and Predictions for 2012 [1/5/2012]
Mobile Solutions: SMB Sentiment and ROI [11/10/2011]

Click here to learn more about this program.

Mobile Local Media (MLM)
Cutting-Edge Research and Analysis of the Geolocal Advertising Opportunity

Recent MLM Reports [Archive]

Mobile Ad Revenues by Platform [2/16/2012]
Facebook’s Mobile Strategy: A Sleeping Giant [2/7/2012]
Sizing Up Google’s Mobile Ad Revenues [1/30/2012]

Click here to learn more about this program.

Social Local Media (SLM)
Directional Analysis of the Growing and Dynamic Social Media Ecosystem

Recent SLM Reports [Archive]

Facebook’s Historic IPO: BIA/Kelsey’s Take [2/10/2012]
Vertical Strategies for Effective Social Media Engagement [2/1/2012]
Local Commerce Monitor Wave 15: Core Survey Highlights [1/26/2012]

Click here to learn more about this program.

Marketplaces
Definitive Source for Market Intelligence on Verticals, Classifieds, E-Commerce

Recent Marketplaces Reports [Archive]

Instant Deals Need Fixes Before They Become ‘Deals 2.0’ [2/14/2012]
A Ben & Jerry’s Franchisee and the Deals Proposition [2/10/2012]
Local Commerce Monitor Wave 15: Core Survey Highlights [1/26/2012]

Click here to learn more about this program.

The Kelsey Report® (TKR)
Premier Market Analysis and Strategic Resource for Global Print & Internet Yellow Pages

Recent TKR Reports [Archive]

Global Yellow Pages EBITDA Estimates & Forecast [2/22/2012]
Key Global Yellow Pages Industry Acquisitions [2/1/2012]
Local Commerce Monitor Wave 15: Core Survey Highlights [1/26/2012]

Click here to learn more about this program.

Video Local Media (VLM)
Strategic Guidance and Market Intelligence for Transforming Local TV and Radio

Recent VLM Reports [Archive]

Video Ad Formats: Purchase Intent, Pricing, ROI [2/14/2012]
Local Commerce Monitor Wave 15: Core Survey Highlights [1/26/2012]
Video Local Media: Analyst Picks and Predictions for 2012 [1/6/2012]

Click here to learn more about this program.


The solutions provided through BIA/Kelsey's Continuous Advisory Services are based on expert analysis of emerging trends, evaluation of quantitative and qualitative data and deep industry experience.

To learn more about becoming a BIA/Kelsey Continuous Advisory Service client, contact our sales department at e-mail or call (703) 818-2425.


Local Media Watch Blog

BIA/Kelsey publishes timely reporting and analysis of industry developments in its Local Media Watch Blog. With analysts blogging daily, turn to this source for the opinions and and insights that will help keep you on the leading edge of what is happening in local media and advertising.


Stay Connected to Our Local Media Analysis with BIA/Kelsey’s Mobile App and RSS Feeds

Mobile AppBIA/Kelsey’s free mobile app delivers portable access to our research and analysis through a mobile feed of our Local Media Watch Blog. Download now and have a portable, efficient way to stay on the leading edge of what’s happening in local media and advertising.

Mobile AppDesigned for on-the-go professionals, BIA/Kelsey’s mobile app puts information right at your fingertips—wherever and whenever you choose. Access our daily analysis of local media news, with deep dives into the interactive media, mobile, broadcast and directory publishing sectors.

Available free of charge from iTunes and Android Market (search BIA Kelsey).

Got feedback? Let us know so we can keep improving this app. E-mail us at info@bia.com.

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Become a Client

Sales  |  (800) 331-5086
(703) 818-2425
sales@biakelsey.com

Stay Connected

Mobile App

BIA/Kelsey’s free mobile app delivers portable access to our research and analysis through mobile feeds of our blog, Local Media Watch - daily analysis of local media topics including mobile, social, deal a day, search and display, directory publishing, verticals and broadcasting.

Available free of charge from iTunes and Android Market (search BIA Kelsey).