MKT Archive

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[5/15/2012]  ADVISORY: Groupon Rewards: A Response to ‘Transaction Marketing’
By Peter Krasilovsky

[5/2/2012]  ADVISORY: FindnSave: Bringing a Silicon Valley Mind-Set to Newspaper Shopping
By Peter Krasilovsky

[4/25/2012]  ADVISORY: Yahoo’s Shift to Marketplaces (and Big Data)
By Peter Krasilovsky

[4/24/2012]  ADVISORY: American Express Leverages Assets via Social Marketplaces
By Peter Krasilovsky

[4/18/2012]  ADVISORY: Online Food Ordering: The Category and Its Competitors
By Peter Krasilovsky

[4/13/2012]  ADVISORY: Presence, Engagement & E-Commerce: A New Competitive Benchmark Report
By Celine Matthiessen

[4/5/2012]  ADVISORY: ‘Accountable Advertising’: Applying QR Codes to Traditional Media
By Peter Krasilovsky

[4/4/2012]  CLIENT INQUIRY BRIEF: Another Look at SMB Online Spending: LCM Waves 13-15
By Steve Marshall

[2/14/2012]  ADVISORY: Instant Deals Need Fixes Before They Become ‘Deals 2.0’
By Peter Krasilovsky

[2/10/2012]  ADVISORY: A Ben & Jerry’s Franchisee and the Deals Proposition
By Peter Krasilovsky

[1/26/2012]  ADVISORY: Local Commerce Monitor Wave 15: Core Survey Highlights
By Steve Marshall

[1/10/2012]  ADVISORY: The Marketplaces Transformation of Deseret Digital Media
By Peter Krasilovsky

[1/4/2012]  ADVISORY: Marketplaces: Analyst Picks and Predictions for 2012
By Peter Krasilovsky