BIA/Kelsey Revises Radio Industry Revenue Estimate for 2010; Expects
5 Percent Increase Over Last Year With Some Markets Growing as Much
as 9 Percent
Stations Are Changing the Landscape by Extending Their Signals Through
FM Translators
CHANTILLY, Va. (Nov. 30, 2010) - On the heels of strong political
battles nationwide, increased automotive advertising
and an improving economy, the radio industry
has experienced a better year than expected
and will end 2010 with over-the-air revenues
of $14 billion, a 5 percent increase over 2009,
according to BIA/Kelsey,
adviser to companies in the local media space.
In the fourth edition of BIA/Kelsey’s
quarterly “Investing
In Radio® Market Report,” the
company also cites more than 13 markets that
will have 9 percent or greater revenue increases
this year, including five top markets: Boston,
Philadelphia, Denver, Miami and Tampa.
“The radio industry has
proven it remains an important component of the advertising mix by
reaching local audiences in all demographic ranges,” said Mark
Fratrik, Ph.D., vice president, BIA/Kelsey. “We might be a long
way from pre-recession over-the-air revenue numbers, but broadcasters
are supplementing those revenues by taking steps to change the landscape
by attracting advertisers through online and mobile and also by extending
their signals to attract new listeners.”
The chart below represents BIA/Kelsey’s updated five-year
forecast for the radio industry:
“Stations
are embracing the FCC’s 2009 ruling allowing retransmission through
the use of FM translators,” said Fratrik. “It’s an
innovative way to broaden their reach, provide more options to listeners
in the market and appeal to advertisers.”
Investing In Radio®
A complete profile of each of the 291 Arbitron-rated markets with
historic and projected market demographic and financial statistics
is available in the fourth edition of the quarterly “Investing
In Radio® Market Report” and the new 2010 “Investing
In Radio® Ownership Report,” published by BIA/Kelsey. Both
publications are part of the “Investing In” financial guide
series that includes estimated advertising revenues, technical data,
ownership and acquisition information, and more for every market. Information
on these publications is available at http://www.bia.com/publications_reference_radio.asp.
BIA also publishes investment reference guides and provides data services
for the television and newspaper industries.
For more information, call (800) 331-5086 or
email info@bia.com.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at www.bia.com and www.kelseygroup.com.
The company’s blogs are located athttp://blog.bia.com/bia// and
http://blog.kelseygroup.com/, and it can be found on Twitter through http://twitter.com/BIAKelsey.
