BIA/Kelsey Forecasts Local Search Advertising Revenues to Reach $8.2
Billion by 2015
By 2015, the firm expects 30 percent of search volume will be
local in nature
CHANTILLY, Va. (May 18, 2011) - BIA/Kelsey,
adviser to companies in the local media space,
forecasts local search advertising revenues
to increase from $5.1 billion in 2010 to $8.2 billion by 2015, representing
a compound annual growth rate (CAGR) of 10 percent. Driving this growth
in ad revenues is a continuing increase in local search activity. By
2015, the firm expects 30 percent of search volume will be local in
nature.
“Local search ad revenues
hit an all-time high last year, driven primarily by better product
integration across search engines, especially Google,” said Matt
Booth, senior vice president and program director of BIA/Kelsey’s
Interactive Local Media practice. “Revenues will continue to
grow as better targeting, increased mobile usage and improving integration
drive up local search activity.”
The outlook for interactive local media is part of BIA/Kelsey’s
U.S. Local Media Annual Forecast (2010-2015). In addition to local
search, the interactive local media forecast covers the overall search
market; display and local display advertising; and email, reputation
and presence management.
The complete forecast is available to clients of BIA/Kelsey’s Interactive
Local Media advisory service, which provides research,
analysis and evaluation of quantitative and
qualitative data as they relate to the locally focused digital media
and advertising marketplace. To learn more about the Interactive
Local Media advisory service, visit
http://www.biakelsey.com/Advisory-Services/Interactive-Local-Media,
or contact Steve Passwaiter at (703) 802-2973
or spasswaiter@bia.com.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at www.biakelsey.com,
on the company’s Local
Media Watch blog, Twitter at http://twitter.com/BIAKelsey and
Facebook (http://www.facebook.com/biakelsey).
