BIA/Kelsey to Present New Deals Forecast for Asia-Pacific Region
at ILM Asia 2011, Oct. 25-26, in Singapore
Coproduced by BIA/Kelsey and ADPAI, ILM Asia will examine the region’s
emerging local online media and marketing ecosystem
CHANTILLY, Va. (Oct. 14, 2011) -BIA/Kelsey,
the local media research and advisory firm
that was first to size the deals opportunity in the U.S. and predict
its growth, announced today it will unveil its new deals forecast for
the Asia-Pacific region during a presentation to attendees of the upcoming
ILM Asia conference (http://www.biakelsey.com/ILMAsia2011), Oct. 25-26,
in Singapore.
The five-year forecast (2010-2015) will estimate how much consumers
are presently spending on deals (encompassing daily deals, instant
deals and flash sales) in the Asia-Pacific region, based on data from
nearly 40 countries, and forecast where this important advertising
and marketing tool will grow.
“Deals are proliferating around the Asia-Pacific region, with
new and existing companies finding ways to use the deals concept to
help businesses sell their products and services,” said ILM Asia
Conference Cochairman Charles Laughlin, senior vice president and program
director, BIA/Kelsey. “Our forecast represents the first time
the sizable Asia-Pacific market opportunity has been modeled, and provides
valuable context for our examination of the deals opportunity in the
region during our upcoming ILM Asia conference.”
ILM Asia will devote an entire morning to dissecting the deals opportunity
in Asia during a special SuperForum focused on “The Expanding
Deals Universe.” BIA/Kelsey President Neal Polachek will open
the SuperForum by presenting highlights from the firm’s new forecast.
The deals SuperForum will also include presentations by Jay Ng, director,
mobile and business development APAC, Dealised; Adrian Tan, COO, Groupon
Singapore; and Yiping Goh, cofounder, AllDealsAsia.com.
BIA/Kelsey and the Asian Directory Publishers Association (ADPAI) are partnering
to produce ILM Asia, a forum for senior leaders in directories and local, social
and mobile digital media to explore new business models and partnerships in
Asia. Industry leaders will speak on topics ranging from social media and mobile
search to transformation strategies for traditional media companies. ILM Asia
sponsors include The Search Agency and Websplanet.
Visit www.BIAKelsey.com/ILMAsia2011 for details on the agenda, featured speakers,
venue, sponsorship opportunities and conference registration.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at http://www.biakelsey.com,
on the company’s Local
Media Watch blog, Twitter (http://twitter.com/BIAKelsey)
and Facebook (http://www.facebook.com/biakelsey).
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Company Information
BIA Advisory Services (BAS) is doing business as (d/b/a) BIA/Kelsey. BAS is owned by BIA Financial Network. For more information on this parent company and for a list of affiliated companies, please click now.
