Market Intelligence and Actionable Recommendations into the Local Advertising Arena
BIA/Kelsey projects the interactive share of local ad spending will more than double from 9 percent in 2008 to 22.2 percent in 2013. Local media players most ready to leverage and adopt interactive models will achieve greater success going forward.
Through more than 500 consulting projects and years of collecting
research data and analysis, BIA/Kelsey has developed an extensive,
proprietary body of information and built strong relationships with
key industry decision makers. We leverage these assets to deliver
unsurpassed fact-based analysis, conclusions and strategic recommendations.
Transforming a business to compete in today’s multiplatform marketplace requires expert strategy and planning. BIA/Kelsey has spent more than 25 years analyzing, interpreting and delivering superior insight into the local advertising arena. We have successfully completed over 500 proprietary strategic consulting assignments, delivering fact-based analysis, conclusions and actionable recommendations tailored to clients’ particular needs. Our goal is to help companies operating in the local media space to be innovative and successful in today’s market.
Client Profile
Our clients include companies in broadcast media, mobile/wireless, newspapers and publishers; local search; technology, directional media, telco carriers/operators/providers, law firms, government agencies and trade associations.
We have also worked extensively with private equity investors, management buy-out teams, merchant banks, and venture capital and hedge fund investors seeking appropriate opportunities in the print and online local search spaces.
Within organizations, we have experience working within multiple levels, from board-level and senior managers, to divisional managers, sales and other functional managers.
Why Companies Turn to BIA/Kelsey
Industry Expertise. No other consulting or advisory services firm has more knowledge or hands-on experience in the local media space. The combined experience of BIA and The Kelsey Group - to form BIA/Kelsey - offers a comprehensive view of local media business models, revenue trends, competitive dynamics, market indicators , and new technology developments so clients can make the best informed decisions that will succeed in today’s marketplace.
Functional Expertise. BIA/Kelsey is experienced in virtually all aspects of business operations of traditional and digital media, publishing and local search. We also have particular strength in marketing and sales, including multi-channel and multi-product sales
Knowledge Assets. Through years of conducting original research and analysis, BIA/Kelsey has collected and developed an extensive proprietary body of data and analytic techniques. We currently conduct ongoing proprietary surveys, the results of which are shared with our clients and are used to inform our consulting projects. (See Advisory Services for more information on our proprietary research.)
BIA/Kelsey consultants, analysts and associates leverage our extensive proprietary body of data to deliver fact-based, empirical analysis, conclusions and strategic recommendations that cannot be duplicated by other firms. For our clients, these assets help them benchmark, monitor and improve their company’s performance relative to the competition and market opportunities.
Network. By virtue of our long and leading position in the industries we serve, we have developed a broad and deep network of industry participants, including at the most senior levels. This network enables us to draw on the best available expertise to assist clients in understanding and solving their particular challenges.
Integrity and Confidentiality. We recognize that the work we do requires the utmost discretion and confidentiality. We strive for the highest standards in all our work, and believe our clients have come to respect and trust our ability to handle sensitive and important projects.
Examples of Our Work
The following provides a representative sample of successfully completed projects:
- Advertiser base analysis (performance, behavior, etc.)
- BDP (best demonstrated practice) identification of performance or practices
- Benchmarking
- Business development assistance
- Business model assessment (how to maximize “monetization”)
- Business plan development and evaluation
- Competitive assessment, positioning
- Contingency planning
- Cross-selling (particularly print and online products)
- Custom survey research (using either telephone or online panels)
- Digital media strategies
- Due diligence (for acquisitions or investment decisions)
- Economic forecasts
- Evaluation of online strategy and products
- Evaluation of print strategy and products
- Key success factor identification and evaluation
- Management evaluation
- Market assessment and positioning strategies
- Multi-channel selling
- Operational assessment of web sites, SEO implementation
- Partner assessment
- Performance or operational benchmarking
- Pricing research
- Private equity investing
- Product assessment
- Product planning
- Revenue potential assessment
- Sales force audit
- Sales force performance evaluation
- Strategy assessment
- Venture capital investing
For more information on our strategic consulting services, please contact us at: info@bia.com or (703) 818-24215. We are always happy to discuss new engagement opportunities and ways we can assist you.
