Kevin Gallagher covers Media buying agencies.
Expertise: Media buying agencies, local media planning and activation, omnichannel campaigns, workflow automation and programmatic trading
Gallagher has led local investment planning and activation at major media buying agencies including Spark/Publicis, Starcom/Leo Burnett working with major clients such as GM and Comcast. He has substantial experience and expertise in identifying current trends and evolving best practices for Local TV currencies, omnichannel approaches, inventory management, data/attribution models and media buying software tools.
Gallagher’s recent work includes advising a growing, regional media agency to improve their Local Buying Operations with focus on systems/tools, buying process, team structure/organization and dynamic local media landscape.
He has developed strong professional relationships with agency colleagues and management, senior level Clients, trading partner sales organizations and media management software providers. He’s also contributed thought leadership as a member of local industry committees including 4As, Nielsen Local TV Alliance, The Media Ratings Council and the TVB.
Gallagher has a proven track record of building team organizations and identifying streamlined, effective processes and staff structures leveraging his leadership ability to inspire, motivate and coach teams. He’s built media buying teams that he’s recruited, trained, and mentored to become top industry talent while building unique team culture.