Nicole Ovadia covers forecasting, media and advertising
Expertise: Broadcasting, Ad Forecasting, Economics
Nicole Ovadia serves as BIA Advisory’s Vice President Forecasting & Analysis. In that capacity, she focuses on overseeing the forecasting process across all local media segments. Additionally, Nicole helps with strategic and financial consulting projects by providing insights and analysis on broadcasting and digital trends. She also covers the impact of economics and consumer trends on advertising.
Born and raised on Long Island, New York, Nicole has always loved media. According to her parents, she said “Big Bird” before she said “Mom” or “Dad”. They’re still miffed. Nicole began her career as the Editor of Inside Radio before a five-year stint in finance working for BNP Paribas where she focused on Operations. Missing media, she then spent 14 years at Emmis Communications at the corporate level in the Strategy Group focusing on sales and acquisitions as well as at the local level in New York where she served as Vice President Customer Success. From there, Nicole worked with the New York State Broadcasters Association advocating for New York City radio.
Nicole received her undergraduate degree in Marketing and Communications from the Wharton School at the University of Pennsylvania. She also has an MBA from MIT’s Sloan School of Management.
Nicole lives in Brooklyn where she enjoys running, wine and New York Times crossword puzzles (not simultaneously).