BIA Estimates Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024, Bolstered by Political and Increased Auto and Legal Ad Spending
BIA CEO Addresses Television’s Share of the Local Advertising Marketplace for Key Ad Spending Verticals…
comScore station-level local television data will be integrated into BIA/Kelsey’s broadcast products to deliver local market audience/ratings metrics
Chantilly, VA (April 21, 2017) – BIA/Kelsey and comScore announced a new partnership today that will integrate comScore’s local television audience measurement information with BIA/Kelsey’s local advertising spending data and forecasts. The new alliance will deliver a detailed view of a station’s position in the local video market marketplace and allow owners and operators to track and measure their audience success within the context of BIA/Kelsey’s comprehensive local market data and analysis.
“We’re seeing a growing demand in the local linear television marketplace for innovative analytics and insights,” said Rick Ducey, managing director, BIA/Kelsey. “As the leader in providing insights to those active in the local TV marketplace, we’re incredibly pleased to announce a new data partnership with comScore to help us address this demand. Integrating our data offers broadcasters a complete, reliable and efficient view into their local television markets not previously possible.”
“comScore is constantly working to improve and expand upon our local market television currency, and enter into smart partnerships designed to help our clients drive their businesses forward, faster,” said Steven Walsh, EVP, Local Television, comScore. “comScore is very pleased to be working with BIA/Kelsey, who has been a trusted advisor to the broadcast industry for decades. Our data enhances their local market analyses to help broadcasters better understand their competitive position and opportunities.”
The new data will be available beginning third quarter of this year. Details about the data enhancements to MEDIA Access Pro and ADVantage will be shared during a client only webinar the first week of May. For more information, email firstname.lastname@example.org.
BIA/Kelsey (@BIAKelsey) combines data, analytics and insights to provide its clients with the information they need for grounded financial and strategic action. Since 1983, BIA/Kelsey has been a valuable resource for many of the leading companies in media and the financial and legal community serving media and telecom, as well as the FCC and other government agencies. Today, BIA/Kelsey offers a broad range of research, consulting services and conferences to traditional and new media companies. Learn more about BIA/Kelsey at www.biakelsey.com.
Additional information is available at http://www.biakelsey.com, on the company’s Local Media Watch blog, Twitter, and Facebook. Sign up for one of the company’s three newsletters: Local Media Daily, Local Tech Daily or Local Commerce Daily that cover different areas of media and technology.
Media Contact for BIA/Kelsey:
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore’s expectations as to the financial and operational effects of comScore’s local television data offerings and any related products. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, comScore’s ability to project the financial impact of changes in its local TV offerings or comScore’s ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to comScore’s respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and other filings comScore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov).
Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.