BIA Estimates Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024, Bolstered by Political and Increased Auto and Legal Ad Spending
BIA CEO Addresses Television’s Share of the Local Advertising Marketplace for Key Ad Spending Verticals…
CHANTILLY, Va. (July 16, 2015) – BIA/Kelsey today announced a call for startups for the 2105 class of BIA/Kelsey Future Stars, to be showcased at the upcoming BIA/Kelsey SMB conference, Sept. 29-30, in Denver. Now in its fourth year, Future Stars was created to provide early stage companies in the local media and SMB digital marketing space with access to leaders from across the local digital marketplace at BIA/Kelsey conferences.
Startups that meet the Future Stars entry requirements receive discounted passes to attend the BIA/Kelsey SMB conference, access to the Future Stars Lounge in the conference exhibit hall, a profile in the Future Stars online gallery, and visibility leading up to and at the conference through special promotions.
“Future Stars has become integral to the BIA/Kelsey community, exemplifying the early stage innovation that is happening across the SMB digital solutions space,” said BIA/Kelsey SMB Conference Chairman Charles Laughlin, SVP and senior analyst, BIA/Kelsey. “We’re excited to see what the new class of Future Stars will bring to Denver.”
All qualified entries received by Aug. 14 will be evaluated by a panel of expert judges, who will select the top six startups to participate in a special interview session on Day 1 of the conference. Eligibility requirements and the online application are available at http://www.biakelsey.com/SMB/future-stars.asp. The deadline for startups that wish to be considered for the conference session is Friday, Aug. 14, 2015, by 11:59 p.m. EDT.
SMBs are challenging to categorize, reach, service profitably and at scale. However, the potential revenue rewards are huge. BIA/Kelsey SMB is all about examining these challenges and sharing the experiences of very smart companies that have made notable strides in overcoming them. The BIA/Kelsey SMB program will showcase best practices, technology innovation, and offer the opportunity to network with companies that have had extraordinary success serving the operations and marketing needs of SMBs. Topics on the agenda include big data for SMBs, driving revenues with location awareness, programmatic media buying for SMBs, search and SEO, sector investment, video advertising, selling digital solutions to SMBs, and more. For more information about the conference, visit http://www.biakelsey.com/SMB.
Event sponsors include Acxiom, bieMEDIA, Infogroup, MatchCraft, Media Distribution Solutions, Mono Solutions/Boostability, Neustar/Localeze, Telmetrics, UBL, Yext and YP. Association and media partners include the Association of Alternative Newsmedia (AAN), Association of Directory Publishers (ADP), International Classified Media Association (ICMA), Location Based Marketing Association (LBMA), Search Engine Marketing Professional Organization (SEMPO), Topseos, and Visibility Magazine.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.