Focus Areas - BIA Advisory Services

Focused on Emerging Trends in Key Coverage Areas

The environment and opportunities in local advertising and marketing are always changing. BIA/Kelsey delivers deep intelligence, strategic consulting and valuation services to track the market’s direction and viable economic opportunities.

The Changing Advertiser

Our research sheds light on the marketing and advertising trends of advertisers to help media and technology companies determine compelling advertising solutions.

The Emerging Local On-Demand Economy (LODE)

Our research covers the companies and opportunities emerging in the local on-demand economy (LODE).

Innovation in Digital, Mobile, Social and Video

Our research reveals key insights for devising innovative strategies around digital, mobile, social and video.

Evolution of Advertising and Marketing

Our research covers what you need to know to make sense the changing dynamics of local marketing and advertising.