This report examines the small and medium-sized business (SMB) group classified as entertainment SMBs (restaurant/bar, hospitality and entertainment/music). The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, explores their spending behavior, preferences in advertising and future marketing plans.
Who Should Read This Report:
- Local media companies selling social or online video services to SMBs in the entertainment vertical
- Senior leaders evaluating opportunities in the SMB marketplace (sales managers, CMOs, CROs)
- Anyone focused on the trends and direction of entertainment SMBs