More than 75 scheduling programs currently compete for a potential marketplace of 2.6 million SMBs.
These include horizontal SaaS scheduling providers; vertical subject specialists; and vertically integrated SMB marketing players that provide a wide range of services.
Which types of scheduling platforms and which specific companies will ultimately win in the marketplace? We answer these questions in this insight paper and include projected business models and best practices.
Scheduling software has seen its ups and downs. But it is currently poised to take off, due to the emergence of a cloud-based environment marked by on-the-go mobile services and scheduling’s integration with email, point of sale systems and billing. Indeed, scheduling has been seen as a key connector for the next phase of closed loop marketing. At the top of the sales funnel, it is directly associated with search and discovery.
Why You Should Read ‘Scheduling as an Anchor for Commerce’
Online and mobile appointment scheduling is being integrated as an anchor for a wide range of SMB closed loop marketing and back office activities. Many scheduling solutions are incorporating cloud-based email, point of sale processing and billing. Scheduling is also effectively applied for deals and offers.
Part of scheduling’s potential lies in the fact that it provides businesses with so much intelligence. Businesses that utilize and track scheduled appointments will know roughly what consumers are interested in, how much they will spend, when they have appointments and where they will be. Scheduling’s development is also driven by the widespread use of mobile tablet and smartphone apps.
Scheduling programs currently competing in this space include vertically integrated SMB marketing players that provide a wide range of services, such as Intuit and Square; horizontal SaaS scheduling providers, such as Booker and Agendize; and vertical subject specialists, such as MindBody.
This paper addresses several key industry issues. These include:
- Which types of scheduling platforms are best positioned?
- Which specific companies will ultimately win in the marketplace?
- Is scheduling a true SMB anchor, or just one feature in a platform?