U.S. Local Advertising Forecast
BIA’s U.S. Local Advertising Forecast provides a nationwide overview of ad spend. The five-year forecast covers 17 media and offers a comprehensive and authoritative view of all “local” advertising spent by national and regional companies, as well as small and medium-sized businesses.
The U.S. Local Advertising Forecast is helpful to:
How to Access the U.S. Local Advertising Forecast
BIA’s U.S. Local Advertising Forecast can be accessed either through a subscription to BIA ADVantage or by purchasing the current version of the forecast on our shopping cart.
Nationwide View in BIA ADVantage
The BIA ADVantage platform delivers local advertising revenue intelligence. One of the views available within the platform is a nationwide view that delivers a five-year forecast for 17 media and 96 business categories.
The nationwide view in BIA ADVantage offers a deep dive into our digital advertising forecasts covering ad spend in Google, Facebook, Radio and TV Digital, Twitter and more.
For details, contact firstname.lastname@example.org for a demonstration.
U.S. Local Ad Forecast Deck
BIA updates its forecast four times a year, and each time publishes a U.S. Local Ad Forecast deck available for purchase on our shopping cart.
The deck examines spend between digital and traditional media, offers regional analysis, and delivers top business vertcal spend details. It contains 50+ slides of charts, insights and analysis. When you purchase, you get the deck in PDF and PPTX format.
NOTE: BIA ADVantage subscribers get access to the deck in the Reports & Webinars area of BIA ADVantage. Login now to view.
SAMPLING OF TOPICS EXAMINED IN THE FORECAST:
BIA defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.