Strategic Planning & Consulting Services

Strategic planning is the process of developing and communicating strategic insights, developing action plans and metrics to track performance that take into consideration the financial, competitive, regulatory and technological conditions influencing the industry.

An important part of BIAfn's consulting services practice is helping clients evaluate their strategic options and navigate the complicated issues affecting the media and communication industries today. We provide a range of research, consulting and analysis services designed to complement a company's mission statement and long-term or interim strategic goals.

Companies operating in the Media, Telecommunications, Information and Publishing (MTIP) sectors increasingly are responding to opportunities driven by convergence in multiplatform digital technologies by expanding their service offers into new market segments.

Telephone companies are driven to seek growth in video, data and wireless markets (i.e., the "Triple Play") to offset decline in the voice lines market and source of revenue growth. Cable companies not only are offering data and telephony services but are making deals with wireless providers to become Mobile Virtual Network Operators (MVNOs) in their own version of a Quadruple Play. Internet companies are enhancing their own service offers with streaming video, video on demand, video games, Voice over Internet Protocol (VoIP) and content downloads not only to PCs and laptops but to MP3 players, iPods, mobile phones and a host of other devices.

BIAfn Strategic Advisory Services

BIAfn helps its clients build enterprise value and increase their operational efficiency. We have a superior reputation for our strategic advisory services, which include:

• Strategic advice and business planning
• Operational benchmarking and planning
• Feasibility and risk assessments
• Financial modeling and valuations
• Technology due diligence
• Merger & acquisition due diligence
• Market research and demand forecasts
• Marketing plans and market entry strategies
• Economic studies
• Strategic alliances and partnerships analysis
• Opportunity assessments
• Competitive analysis

Sample Projects

• Digital strategies and value creation options for a major city daily newspaper.
• Mobile, Internet and DTV multicasting strategies for a major broadcast network affiliates board.
• Digital distribution, asset management and intellectual property valuation for a major event producer.
• Market segmentation and growth strategies for a major electronic media trade show.
• Market Research and Demand Forecasts (Customer Demand for Satellite Radio in the United States, New Wireless Product Launch in Latin America)
• Strategic Alliances and Partnerships Analysis (Impact of Superstation Cable Carriage on Professional Athletic Association)
• Opportunity Assessments (Research on Spectrum Availability and Market Acceptance of New Application in Europe)
• Competitive Analysis (Feasibility of Launching new Service in Existing Market)

Our Approach

To create your own Digital Strategy, we recommend a "Five by Five" approach, which is five reasons to do five things.

Five Reasons

There are five basic reasons we recommend MTIP companies develop relevant and powerful digital strategies:

• Growth is constrained with a single platform play in today?s market.
• Customers demand more.
• Competition is there.
• Brand equity, leverage your franchise, grow market share.
• Diversify and grow your revenue streams.
• Monetize new possibilities

Five Actions

We work with clients to include these five elements into their planning, assessment and business/operational plans:

• Planning Process
• Multiplatform presence
• Content "purposing"
• Personalization
• Audience aggregation
• Geographic versatility

For more information on Strategic Planning and Consulting Services, please contact us at: info@bia.com.

We are always happy to discuss new engagement opportunities and ways we can assist you.